The Collector is about a man who collects butterflies, and eventually decides to kidnap a girl to complete his collection. A butterfly collection is such a beautiful and striking image, so I knew we had to use that in the poster. I wanted to steer away from anything that looked too creepy or sexual, as that's not really what the story is like, so instead I wanted to focus on the beauty of the collection, and everything looking very even, neat and tidy. It's set in the 1960s, so I wanted the poster to have a slightly faded photograph feel to it, which is why the blacks in these visuals look slightly brown/purple. I liked the idea of using punched lettering as you'd have on specimen jars for the title treatment, as I think it gives the impression of someone who is very careful and maybe pedantic with their collection.